Servicers looking to sell auction properties quickly need an auction platform that engages buyers and simplifies the process.

Traditional investors aren’t the only ones buying auction properties these days. The trend toward consumers buying homes at auction — to live in themselves, rent to others, or fix and flip — is growing steadily, according to the 2025 ServiceLink State of Homebuying report (SOHBR). Half of homebuyers surveyed* said they would consider buying a home at auction, slightly down from last year’s 54%, but up from 40% and 33% in 2023 and 2022, respectively.  

This diversification of the buyer pool for auction properties presents great opportunities for servicers looking to accelerate disposition of their assets. It also poses a challenge: As a servicer, how can you attract and support the broadest swath of potential buyers?

“The right technology platform and auction partner are critical to servicers right now. You need to address everything from maximizing the bidder pool and creating a positive buyer experience to streamlining processes,” says Eva Tapia, senior vice president of auction at ServiceLink. “ServiceLink’s auction services support servicers through an integrated platform that includes asset marketing outreach that matches buyers to properties and auction events, technology that supports smooth workflows and portfolio management, and a team of experienced auction experts who provide hands-on support.”

An exceptional customer experience is essential

Institutional investors, individual investors and owner occupants have different priorities as they shop for auction properties. ServiceLink has created and enhanced a platform that addresses all of their needs for information and insights, while being intuitive and easy to use, Tapia says. “We invest heavily in the user experience and in continually improving our platform through the information and experience we provide.”

For example, ServiceLink’s auction platform offers free property reports, bringing all relevant data together in one place to make it easier for investors and consumers to complete their due diligence. Buyers can view a property’s occupancy status instantly and then move on to explore a variety of rich data that is also of great importance to consumers looking for homes for themselves: comparable sales data; school, walk and bike scores; public transportation availability, etc.

ServiceLink’s auction platform also provides education for those new to the auction space or the platform, which is of particular value in today’s market, where many more potential buyers are just entering the pool.

Enhanced technology changing the game

Demonstrating further investment into the buyer experience and journey, ServiceLink recently launched new and enhanced features to their auction buyer portal. These functions continue to expand the bidder pool and assist servicers in quicker disposition and shorter hold times for servicers. These new buyer-focused elements include real-time transaction tracking, AI powered recommendations and chat, buyer profile and secure document management and tailored user-specific notifications.

Customized workflows, analytics and tools cut time and cost

For servicers, ServiceLink also offers a portal for managing assets, as well as tailored solutions and customized workflows designed to maximize efficiencies as assets move through the sales process.

On the portfolio management side, ServiceLink offers tools including EXOS One Marketplace®, an asset decisioning platform that centralizes and streamlines the management and disposition of properties, along with a variety of other analytic tools that ServiceLink’s team leverages to support servicers in reviewing, prioritizing and selling properties in their portfolios.

Collaborative teamwork optimizes outcomes

The team component of ServiceLink’s auction solution is every bit as vital to servicer success as the technology, says Tapia. “The expertise of our account managers and support team is incredibly important to servicers, especially when they’re selling distressed properties. Having this team of experts behind the scenes to leverage our state-of-the-art platform for data and analytics, while sharing their own knowledge and experience in selling properties, is what makes our solution so effective.”

“Our goal is always to make the process as seamless and efficient as possible, from both the technology side and the human side,” says Tapia, “so that servicers can sell their auction properties quickly and at the best possible price.”

To learn more about how ServiceLink can help you disposition your properties through auction, visit ServiceLink.com/servicers/auction and to explore the new features of our buyer portal, visit ServiceLinkAuction.com.

*The 2025 ServiceLink State of Homebuying Report survey, conducted by Sago, polled 1,000 individuals who either purchased or tried to purchase a home within the past three years.

‍